Case study - a food drive?
Customer acquisition
West Virginia Harvest, a family-owned business led by Chris Yura, has been able to leverage the power of thriftly to not only generate leads for the company but also foster an impactful sense of community engagement. Chris uses thriftly to convert prospects into first-time customers. The journey begins with Chris initiating a food drive, creating an opportunity for prospects to contribute to a noble cause. By encouraging individuals to donate to a food bank in their local community, he not only raises awareness about the issue of food scarcity but also fosters a genuine connection with potential customers. Chris takes this opportunity to engage with his prospects, collecting their email or cell phone details in the process. Then thriftly validates the donations and instantly gets the donor shopping with $5 off.
The impact of West Virginia Harvest extends far beyond their family business. By actively involving customers in giving back to their communities, Chris positions his company as a catalyst for positive change on a nationwide scale. Through the inclusion of a food drive and connecting customers to local food banks, West Virginia Harvest empowers individuals to make a tangible difference close to home. This ripple effect not only benefits those directly receiving assistance but fosters a profound sense of fulfillment and connection among customers who take part in the initiative.
Screenshot from Chris’s customer acquisition campaign promotion. The pop-up is shown to prospective customers when they first navigate to his store.
That’s right, we power food drives. E-waste drives too!
thriftly, founded to lead the thrift revolution, also powers food and e-waste drives. Key to thriftly's impact is its proven three-step strategy, that are also effective for food and e-waste drives. Here’s how it works:
Seamless Contact Collection: Thriftly revolutionizes the way contact information is collected. By integrating a simple form for donors to provide their cell or email, the platform cuts down on tedious paperwork, enabling quick and effective communication. This innovation is particularly vital for organizing large-scale drives, ensuring a smooth and efficient workflow.
Donation Validation Made Easy: Once the donor’s contact is secured, Thriftly's software moves to validate the donation. This step is crucial as it guarantees the authenticity and suitability of contributions, be it food items or electronic waste. For food drives, this ensures that only quality, non-perishable items reach those in need. In e-waste drives, it helps in sorting electronics for proper recycling, reinforcing responsible disposal practices.
Social Sharing and Brand Incentives: Thriftly understands the power of social influence. The platform encourages donors to share their contribution on social media, amplifying the drive's reach and impact. Furthermore, thriftly collaborates with online brands to offer shopping incentives, creating a win-win scenario. Donors feel acknowledged for their contribution, and brands gain exposure, fostering a community of giving.
The platform's versatility shines in its handling of food drives. By allowing donors to choose specific drives, thriftly ensures that each contribution meets the intended need, be it feeding families or supporting local food banks. This targeted approach not only increases the drive's effectiveness but also boosts donor satisfaction, as they see their contributions making a tangible difference.
In the realm of e-waste, thriftly is a game-changer. By simplifying the process of selecting an e-waste drive and coordinating the disposal of electronics, thriftly makes it convenient for individuals to engage in eco-friendly practices. The collaboration with certified recycling centers underscores Thriftly's commitment to sustainability, ensuring that electronic waste is handled responsibly.
thriftly's involvement in powering food and e-waste drives is a testament to its commitment to social and environmental responsibility. The platform's innovative software, efficient contact information collection, tailored selection process, and encouragement of social sharing and brand collaboration make it an invaluable tool in fostering community involvement and driving positive change. With Thriftly, every donation, whether it's food or an old electronic device, becomes a step towards a better, more sustainable world. Hi Impact!